Discovery starts in an AI answer.
“Where should we go for a long weekend” returns a shortlist in seconds. Your destination is either in it or it isn't, and that happens before a visitor ever meets your brand.
Your destination, in its own words.
AI discovery for destinations
Visitors now ask AI where to go. We show you exactly what it says about your destination, tell you what to do about it, and work through it with your team every month.
Show me what AI says about my destinationBooks a 30-minute live demo. We run your scorecard before the call.
Visitors are already asking
AI is answering for your destination right now. Here is how we make sure it gets you right.
- 1
We ask AI about you
Up to 100 of the questions real visitors ask, drawn from a library of more than 20,000, put to six assistants every month and asked three times each. You read the answers word for word.
- 2
We tell you what it means
One score, plus where you are named, where you are missing, who gets recommended instead, and which of your brand pillars the answers never mention.
- 3
We help you fix it
A short list of what to write, which partners to work first, and what to tell your board. Your team publishes it. We work it with you next month.
Most tools stop at whether AI mentions you. We read the whole picture: your brand pillars, the themes visitors are asking about, the sources and creators AI leans on, your partner ecosystem, and traditional search alongside it. Your writers keep the voice. Your community keeps the credit.
Discovery moved, and it moved quickly.
A sea of sameness.
Assistants describe most destinations in the same soft, interchangeable language. Your story is what makes you distinct, and it only shows up in the answer if the web around you carries it.
Lean teams, scrutinized budgets.
You are stewarding a brand, a partner ecosystem, and a community with the team you have. Clarity on what to work first is worth more than another dashboard.
The clarity you need
The questions your team is already asking each other.
The answers about your destination are being written right now, in rooms none of us are in. A month of listening is the difference between a position you can hold and an opinion you have to defend. We work through these with you, alongside your team.
Book a demo and see your answers- What is our AI strategy, and who owns it?
- How do we stay competitive when the first recommendation comes from an assistant?
- How would we know if we stopped being visible?
- Which brand pillars is AI actually associating with us?
- What do our partners and our residents need from us to stay visible too?
- What do we put in front of the board this quarter, in writing?
One number
One number for how AI sees your destination.
One number, 0 to 100. Two layers: can AI read you, and what does AI say about you. We track it every month, and every figure links back to the real answers behind it.
Simple enough for a board, deep enough for scrutiny. Underneath the headline sit two weighted layers, ten-plus scored components, query-level detail by assistant and feeder market, and the verbatim answers themselves. See the methodology.
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DAVI™ Destination AI Visibility Index
Listen to the answers.
Every month we put your visitors' real questions to the assistants they use, drawn from a library of more than 20,000 questions in real visitor language. Each one is asked three times on each assistant so variance is visible, not guessed at.
Read it against your brand.
Your brand pillars go into the platform, and we measure whether AI actually associates your destination with each one. Themes show what is most talked about, what you are absent from, and where the story is thin.
Work it alongside your team.
Content direction comes back with angles, working titles, and seasonal campaign timing, plus the partners to work first. Your team writes and publishes, so the voice stays yours. We stay in it with you.
Book a live demo
30 minutes with Emily on Calendly. Founding destinations see a live sample of their real score.
Introducing DAVI™
The Destination AI Visibility Index™ dashboard.
A compass of direction for telling your destination story. Every signal in one place, built for a lean team: brand pillars, the themes visitors ask about in the dream and plan stages, the sources AI cites, video search on YouTube and TikTok, partner scorecards across lodging, food and beverage, attractions, festivals and events, and traditional search alongside it.
For a CEO holding a flat budget against rising media costs, it answers the line item question: what does our destination look like upstream of the website, which markets are worth the spend, and what changed since last quarter. A board-ready readout lands every month, and Ask DAVI answers the score in plain language and points to the next move.
What the compass points at
- Share of prompt
Where you're named against your comp set when a visitor asks the planning question.
- Feeder markets
The answer changes by origin market. We run it from the markets your media plan already buys.
- Partner ecosystem
Hoteliers, restaurants, attractions, festivals and events, scored so your members see their own line.
- Board readout
One score, how many questions it rests on, how wide the range around it is, and the two sentences your board needs at the next meeting.
DAVI™ Score, Destinationville
Destination AI Visibility Index
786 pts this monthEstablished
Needs attentionDevelopingEstablishedLeading
Built from captured visitor answers each month across six AI assistants.
Assistants now name Destinationville in most trip-planning answers for the region, and cite your own pages more often than third-party listicles. Partner coverage is the thinnest part of the picture this month.
Where the score comes from
AI perception81
Website readiness74
Partner ecosystem68
Sample destination. Your board runs monthly in the Zertura Platform.
See it live in a demoWhy this matters now
From the answer to your community
Being named in an AI answer isn't the goal, it's the top of a chain your marketing already works: named, considered, chosen, rooms filled, and a community that feels the lift. DAVI™ measures the top of that chain. It doesn't claim the bottom, and you should be suspicious of anyone who says theirs does.
- 1
Named
Visitors ask AI where to go before they ask anyone else. DAVI™ shows whether your destination is in the answer at all.
- 2
Considered
Being named puts you in the consideration set before a single campaign dollar moves.
- 3
Chosen
A warm, accurate, distinct story wins against destinations AI describes vaguely or not at all.
- 4
Room nights
Consideration sits upstream of the number your hoteliers and your board watch first. We measure the upstream and report it honestly. We don't draw a line from an AI answer to a booking, because that line can't be defended.
- 5
Community lift
Visitor spend, HOT revenue, and jobs for the people who live there sit at the far end of that chain. That's the mission you steward, and it's the reason the top of the chain is worth measuring properly.
Put plainly: a destination AI can't describe well is a destination fewer visitors will consider. Every move you make from here is measured, and every month you can show your board what changed.
Six assistants visitors plan with, measured every month.
ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, and Grok. The same answers your visitors read before they ever reach your site.
- ChatGPTOpenAI
- ClaudeAnthropic
- GeminiGoogle
- PerplexityPerplexity AI
- Google AI OverviewsGoogle Search
- GrokxAI
Built for the team stewarding the brand, and the community behind it.
Your team, your board, your lodging, attractions, food and beverage, retail, and event partners, and the residents who are your loudest advocates. When AI describes your destination, it describes all of you.
CEOs
One number, one written readout, and a straight answer for the board.
Marketing & brand
Themes, brand pillars, and content direction pointed at what moves the story.
Partners
Lodging, attractions, food and beverage, retail, and events, each with their own scorecard, and an optional co-op for deeper counsel.
PR & advocacy
Reputation, resident sentiment, and the earned coverage AI reads back.
Where to next
Included in your platform fee
Up to 100 of your partners, scored every month, at zero cost to them.
You choose who joins. Hoteliers, short-term rentals, attractions, restaurants, retail, and event planners each get their own scorecard on the same published rubric, refreshed on the same monthly run as yours. It's the simplest way to hand your community something useful and be the steward they already expect you to be.
See how partner scorecards work100
Partners included
$0
Cost per partner
Monthly
Scorecard refresh
1 rubric
Same one you're scored on
A founding-year invitation
DMOs, become part of our founding cohort.
A small founding cohort gets to see what AI says about them before anyone else does. You get a standing discount, the onboarding fee waived, and a starter scorecard to begin. You help shape the product and get a real head start. Spots are limited, and when the cohort is full, it is full.
Claim your spotNot sure yet? Book a demo and see it on your own destination first.