Discovery starts in an AI answer.
“Where should we go for a long weekend” returns a shortlist in seconds, and your destination is either in it or it isn't.
Your destination, in its own words.
AI discovery for destinations
Visitors now ask AI where to go. We show you exactly what it says about your destination, tell you what to do about it, and work through it with your team every month.
Show me what AI says about my destinationBooks a 45-minute live demo. It comes with an AI Visibility Snapshot of your destination, at no cost.
AI is answering for your destination right now. Here is how we make sure it gets you right.
We ask AI about you
The questions real visitors ask, put to the AI assistants they plan with, every month. You read the answers word for word.
We tell you what it means
One score, plus where you are named, where you are missing, who gets recommended instead, and which of your brand pillars the answers never mention.
We help you fix it
A short list of what to write, which partners to work first, and what to tell your board. Your team publishes it. We work it with you next month.
Discovery moved, and it moved quickly.
A sea of sameness.
Assistants describe most destinations in the same soft language, and your story only shows up if the web around you carries it.
Lean teams, scrutinized budgets.
With a lean team stewarding a brand, partners, and a community, clarity on what to work first is worth more than another dashboard.
The questions your team is already asking each other.
The answers about your destination are being written right now, and we work through these questions with your team.
Book a demo and see your answers- What is our AI strategy, and who owns it?
- Which brand pillars is AI actually associating with us?
- What do our partners need from us to stay visible too?
- What do we put in front of the board this quarter?
One number for how AI sees your destination.
AI Visibility is one score from 0 to 100, measured every month by DAVI™, our measurement tool, with every figure traced back to the real answers. It sits beside AI Perception and your Website Score, the same three measures in your monthly report, and it shows your brand pillars, the themes visitors ask about, the sources AI cites, your feeder markets, your partners, and what to tell your board.
What the compass points at
- Share of prompt
Where you're named against your comp set.
- Feeder markets
How the answer changes in the markets you buy media in.
- Partner ecosystem
Your partners, each with their own line.
- Board readout
One score and the two sentences your board needs.
AI Visibility, Destinationville
Measured by DAVI™
78
Prior month 74
Built from captured visitor answers each month across six AI assistants.
Assistants now name Destinationville in most trip-planning answers for the region, and cite your own pages more often than third-party listicles. Partner coverage is the thinnest part of the picture this month.
Where the score comes from
AI Perception81
Website Score74
Sample destination. Your board runs monthly in the Zertura Platform.
See it live in a demoSix assistants visitors plan with, measured every month.
ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, and Grok. The same answers your visitors read before they ever reach your site.
- ChatGPTOpenAI
- ClaudeAnthropic
- GeminiGoogle
- PerplexityPerplexity AI
- Google AI OverviewsGoogle Search
- GrokxAI
Up to 100 of your partners, scored every quarter with a monthly presence check, at zero cost to them.
You choose who joins, and each partner gets their own scorecard on the same method as yours. It's the simplest way to hand your community something useful.
See how partner scorecards work100
Partners included
Included
Partner scorecards, no added cost to partners
Quarterly
Scorecard, with a monthly presence check
1 method
Same one you're scored on
Get your AI Visibility Snapshot.
Book a 45-minute live demo and we run your destination through AI assistants before the call. You see what visitors are told about you, where your competitive set is named instead, and what to fix first. The snapshot is yours to keep, at no cost.
Book the 45-minute live demoWant to talk strategy first? Book an introduction call.